Have you ever wondered whether one person can make a difference when it comes to saving our planet?  Well, John Vetch, Marketing Director at Century Place, had some enlightening information in a recent article on how our personal and corporate participation to reduce waste and conserve natural resources can and is making a difference. Century Place is a manufacturer of corporate apparel to promotional products industry.  We thought his six myths about going green was so well done that we wanted to share it with you in hopes that it gives you some satisfaction and reassurance that your actions have merit.

Myth # 1:  I alone can’t make a difference.

To dispel this myth, John revealed to us that it only takes about six reprocessed two-liter plastic bottles to make one knit shirt.  That means that every shirt you purchase made from recycled material saves six plastic bottles from going to the landfill.

Myth # 2:  Recycled products will only produce low-grade attire.

Post-consumer recycled polyester (recycled polyethylene terephthalate, also known as recycled PED) is being used in premium quality golf shirts, performance wear, uniforms and work shirts.  The fabrics are extremely durable, available in the full array of colors, comfortable and pleasing in appearance and style.  You will see these eco-friendly garments made of 100% polyester, and blended with organic cotton.

Myth # 3:  I can’t be certain these products are eco-friendly.

Manufacturers can provide certifications to confirm that garments are made from recycled fibers.

Myth # 4:  It costs more to support and purchase eco-friendly.

Most new garments made from recycled fibers cost the same as their virgin fiber counterparts.  And, recent price increases of cotton on the global market have narrowed the gap between those and organic cotton.

Myth # 5:  Eco-friendly apparel doesn’t need my support.

Business is competitive.  Purchasing eco apparel will encourage companies to offer those garments to better compete, and for the textile industry in general to continue exploring and developing better fibers at lower costs.

Myth # 6:  We have an abundant supply of natural resources.

Petroleum is used to make all polyester fabrics, and organic cotton production requires water and energy.  Developing countries are increasing their demand for products, and demand from mature economies like ours is staying relatively steady.  So, if we cannot develop or locate alternate sources of natural resources then we need to conserve and recycle those that are available.

In summary, your purchasing power on both a personal and corporate level can make a difference.  When you have an upcoming event requiring decorated apparel, allow us to provide samples and pricing of those made with recycled fabrics or organic cotton alongside traditional styles for comparison.  You may be surprised to find that you no longer need to sacrifice quality or budget to further the effort of preserving our natural resources and conserving energy.

Please contact TheMarketPro when you are considering promotional products and decorated apparel so that we can provide the information you need to make the best possible purchasing decisions.  TheMarketPro can be reached at 800-905-0073 or sales@themarketpro.net .  Additional articles can be found at www.TheMarketPro.net in our “Going Green with Promotional Products” and “Coffee Break Reading” sections.

Source:  Veach, John, “Six Myths About Going Green”.  Wearables, November/December 2011, page 27.

Author:          Connie King

Published:     April 2012

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