Corporate Holiday Gift Trends for 2016

The holidays are right around the corner, so it is time to start planning your organizational gift giving to employees, board members, sponsors and stakeholders.  Here are highlights of the corporate holiday gift giving trends for 2016…

Food is still one of the most popular holiday gift with tins or packages of food which a group can enjoy topping the list.  There are numerous holiday food packages to suit every budget from individual candies and nuts to larger tins, baskets and displays designed to be shared amongst the entire office.

“Athleisure” apparel which can bridge the gap between sporty and office casual are prime candidates such as premium sweatshirts and fleece outerwear.  Similarly, there is significant interest in other fleece items like ponchos, beanies, blankets, scarves and drawstring backpacks.  Fleece blankets are a good option if you need to tier the gift with smaller and thinner styles available to suit lower budgets as well as larger and premium weights.

For luxury gifts consider leather bags, or totes, backpacks and computer bags with leather trim.  And, for smaller budgets leather luggage tags will still deliver that higher perceived value.

Adult coloring books are becoming increasingly popular, and can be custom designed to deliver your marketing message.  This is an excellent option for delivering double exposure as a holiday gift and educational or marketing tool.

For young adults and those “always on the go” tech items are the best category including wireless speakers, headphones, power banks, chargers, adapters and fitness trackers.

According to recent data collected by the Advertising Specialty Institute 50% of companies plan to give gifts to employees for the holidays, and another 40% plan to show similar appreciation to clients and prospects. The items these companies planned to give in 2015 were as follows: 47% gift cards; 29% food/beverage; 29% apparel; 19% electronics; 18% drinkware; 14% desk accessories; 13% bags/luggage; 11% writing instruments; and 11% calendars.

Please contact TheMarketPro when you are considering your next print project so that we can provide the information you need to make the best possible purchasing decisions.  With decades of experience in the printing industry we can offer very competitive prices as well as explain the most efficient method for each of your projects from brochures and postcards to flyers and stationery packages.  TheMarketPro can be reached at 800-905-0073 or sales@themarketpro.net .  Additional articles can be found at www.TheMarketPro.net in our “Going Green with Promotional Products” and “Coffee Break Reading” sections.

 Source:  Kimbrough, Tonia, “How to Select Great 2016 Corporate Holiday Gifts”, Counselor, Advertising Specialty Institute, November 2, 2016.

Author:             Connie King

Published:        December 2016

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