Coffee Break Reading

Fountain Pens Fountain Pens are back? That’s right! Fountain Pens with their elegant, beautiful and... more>>
Corporate Holiday Gift Trends for 2016 The holidays are right around the corner, so it is time to start... more>>
Trends, Predictions and Promotional Products for 2017 Each year we review articles and reports on trends... more>>
Promotional Apparel Trends for 2017 Styles change rapidly in the retail clothing market, so we need to... more>>
Boosting Employee Health with Promotional Products Companies wanting to promote healthier workplaces,... more>>
Corporate Holiday Gift Trends for 2016 The holidays are right around the corner, so it is time to start... more>>
Full Color and Multi-Color Imprints on Promotional Products With a wide array of promotional products... more>>
Pantone Colors for Spring 2017 Pantone has released its top 10 colors for Spring 2017.  As you can see... more>>
Spice Up Your Next Event with Variable Data  Products such as Hand Sanitizers and Lip Balm can be printed... more>>
Four Color Process Printing is More Cost Effective Than Ever Have you ever had to settle for a brochure... more>>
Case Study—Promotional Products at Temple University Incoming freshmen to Temple University were welcomed... more>>
Using Special Effects Have you ever thought that you would like to make your next tee shirt project really... more>>
Why Pens are Still a Good Choice! With everyone using electronic devices and media constantly throughout... more>>
Motivation—Key to Incentive Programs For the past decade many organizations have been trying to do... more>>
Promotional Products Continue to Get High Marks Promotional Products continue to get high marks based... more>>
Product Spotlight—TRIO Pen Have it all in one place—Pen, USB and Stylus!   Watch it in motion… more>>
Product Spotlight—Spectacklers   “Looking” for something new?  Tired of Badge Reels, Lapel... more>>
Product Spotlight—Fabric Banners Please contact TheMarketPro when you are considering promotional products... more>>
Product Spotlight—Writing Instruments more>>
Employee Motivation Today If your organization has not re-thought its strategy for employee motivation... more>>
Promotional Products with RFID-Blocking Protection Radio Frequency Identification (RFID) is the technology... more>>
Glass Sports Bottles Glass Sports Bottles are becoming a popular and attractive alternative to plastic,... more>>
Product Spotlight: Vegas Golf Need to add some excitement to your organization’s golf tournament or... more>>
Umbrellas We expect umbrellas to work every time, and when they don’t it can ruin our day. From a promotional... more>>
Rethinking Your Demographics Every so often we should “rethink” the definition of our organization’s... more>>
Getting the Most from your Promotional Products When planning your marketing campaigns and choosing the... more>>
Building Your Brand   Building your organization’s brand is not a “once and done” exercise,... more>>
Most of our customers use embroidery to decorate corporate polos, dress shirts, caps and jackets.  Following... more>>
Made in the USA is a significant and distinguishing characteristic in the marketplace with the current... more>>
With so many people using mobile devices multiple times a day, it is no surprise that we get many requests... more>>
Direct-to-Garment Printing has been developing and improving for the past decade, and is now much more... more>>
The spring conference season is rapidly approaching, so we wanted to share with you one of the best new... more>>
With the arrival of the fall season and cool weather, warm cookies are more of a mouth-watering thought... more>>
Embarking on rebranding your organization can be prompted by a myriad of reasons.  Maybe your industry... more>>
Technology-related items are the some of today’s most popular promotional products. The newest of... more>>
In the business world, gamification can be described as an event for stakeholders to interact and socialize... more>>
In September 2012 the Advertising Specialty Institute’s research team interviewed consumers in 12 cities... more>>
Let’s summarize the trends for 2013,  and from there identify how they might relate to the promotional... more>>
Product safety, fair labor regulations, and environmental stewardship are of the utmost importance within... more>>
The popularity of promotional pens and writing instruments is unquestionably as strong as ever.  They... more>>
Pinterest is becoming a popular social media tool, and can be described as an online bulletin board,... more>>
The production method for decorating promotional products will determine what type of artwork file is... more>>
Experiential marketing has become quite popular in the last couple years because they provide stakeholders... more>>
Business Card design changes from time to time just like trends in corporate dress codes and the prevailing... more>>
Brett Hurwitz of Move’In Media Marketing, LLC (which is a manufacturer of banners and tents for the... more>>
There has been increased media attention regarding sun protection when enjoying outdoor activities. ... more>>
Bandannas, “a square piece of cloth with an attitude”, are economical and have many uses.  From... more>>
Routinely we are asked to research promotional products that will appeal to the college audience.  So,... more>>
More than one-third of adults living in the US now own a smartphone according to the Pew Research Center. ... more>>
Celebrating an anniversary can be an effective way to engage with internal and external audiences alike. ... more>>
Promotional products can be ideal components of your Social Media and Online Marketing Campaigns. Here... more>>
Last month we discussed how branded games and stock mobile applications could fit within your marketing... more>>
Smart phones and mobile devices have become so widely used that they present a great opportunity to brand... more>>
Most of our clients are called upon to plan events and programs for their organizations on a regular... more>>
Non-woven Polypropylene Totes have been highly popular promotional products for the past several years,... more>>
As reported in earlier communiqués, T-Shirts offer the most economical and highest impression rate of... more>>
Understanding the principles of graphic design and finding inspiration are essential when designing a... more>>
Silicone Bracelets have come a long way since 2004 when the Lance Armstrong Foundation launched its “LIVESTRONG”... more>>
Coasters, Counter Mats and Desk Pads have one incredibly important characteristic in common. And, that... more>>
Location is just as important to promotional products as it is real estate. Capturing desk space is a... more>>
T-Shirts offer the most economical and highest impression rate of all promotional apparel. For even more... more>>
The promotional products industry is experiencing record increases in the costs of apparel just like... more>>
Today is Flag Day in the United States, so in observance we want to explore the production of promotional... more>>
Numerous studies have been published on the topic of why color is an important factor when developing... more>>
1. Match the brand image to the product. If your product or service is a luxury item, then choose promotional... more>>
Have you ever dreamed of developing a custom product for your campaign that would be the perfect vehicle... more>>
From time to time many of our customers are tasked with either marketing or developing a wellness program... more>>
In the aftermath of the terrible earthquake and tsunami in Japan, memory chip prices fluctuated drastically.... more>>
We covered the results of the 2008 study on the ROI of promotional products that was done by the Advertising... more>>
“Motivation is the single most-powerful strategy used to promote performance and positive behaviors”... more>>
If your organization purchases large quantities of promotional products overseas production can be quite... more>>
Do you know what this is? Your phone might! It is a QR code. QR is short for Quick Response.  A QR code... more>>
Organizational success can hinge on the ability to know your audience. Developing a demographic and psychographic... more>>
As most know many promotional products are manufactured overseas, and then imprinted domestically for... more>>
Have you ever needed a few T-shirts or tote bags for an event or to test drive a new idea? Or, have you... more>>
Narrowcasting is the dissemination of information to a specific, target audience as opposed to broadcasting... more>>
Without a doubt most marketers want to prove that the dollars they have invested have achieved a measurable... more>>
Measuring ROI is important for any advertising or marketing campaign, no matter whether it is internal... more>>
Today’s marketplace is competitive, and it is more difficult than ever to get your message heard by... more>>
Summer is here, and many organizations need promotional T-shirts for company picnics and embroidered... more>>
Decorated t-shirts are the most popular and frequently purchased of all promotional clothing. Unfortunately,... more>>
Quality, quantity and timeframe are the deciding factors between color digital and offset printing. Digital... more>>
Where are the Attendees? You are several months from your next meeting and ready to start recruiting... more>>
Great slogans and taglines grab attention, are easily remembered and generate results! They can be dynamic,... more>>
To understand how four color process printing works we need to review the basics in light or color theory.... more>>
Lapel pins are an effective and popular promotional product for many organizations, so we wanted to explain... more>>
The answer is “Relevance and Current Interest!” New trends cut through the daily noise and clutter,... more>>
Most of our customers use decorated corporate apparel at some point, and most use embroidery for polos,... more>>
You may remember from last month’s article that the average cost per impression for promotional products... more>>
Top of mind for almost every marketer is “return on investment”, and with good cause. Advertising... more>>
We frequently get questions from our customers regarding bar codes on our plastic wallet cards and key... more>>
There has been growing controversy about whether the plastic water bottles that we use so frequently... more>>
A well conceived pocket folder, paired with a series of inserts can create the impression that you have... more>>
The term creative packaging encompasses shopping bags and totes, gift card holders and envelopes, custom... more>>
Direct mail campaigns remain one of the best marketing tools that organizations can use to communicate... more>>
Printing costs are a significant component of every organization. Just think about all the different... more>>
We have witnessed the shift from the ultracasual workplace popularized by entrepreneurial and technology... more>>
We have all received a promotional product from some company or organization that we adopted and used... more>>
I recently watched a live show about wolves. The trainers had these glorious wild animals jumping through... more>>
(Taken from “Apparel Talk” written by Lisa Bennett, and published by Advertising Specialty... more>>