Celebrating an anniversary can be an effective way to engage with internal and external audiences alike. ... more>>
Coffee Break Reading
Promotional products can be ideal components of your Social Media and Online Marketing Campaigns. Here... more>>
Last month we discussed how branded games and stock mobile applications could fit within your marketing... more>>
Smart phones and mobile devices have become so widely used that they present a great opportunity to brand... more>>
Most of our clients are called upon to plan events and programs for their organizations on a regular... more>>
Non-woven Polypropylene Totes have been highly popular promotional products for the past several years,... more>>
As reported in earlier communiqués, T-Shirts offer the most economical and highest impression rate of... more>>
Understanding the principles of graphic design and finding inspiration are essential when designing a... more>>
Silicone Bracelets have come a long way since 2004 when the Lance Armstrong Foundation launched its “LIVESTRONG”... more>>
Coasters, Counter Mats and Desk Pads have one incredibly important characteristic in common. And, that... more>>
Location is just as important to promotional products as it is real estate. Capturing desk space is a... more>>
T-Shirts offer the most economical and highest impression rate of all promotional apparel. For even more... more>>
The promotional products industry is experiencing record increases in the costs of apparel just like... more>>
Today is Flag Day in the United States, so in observance we want to explore the production of promotional... more>>
Numerous studies have been published on the topic of why color is an important factor when developing... more>>
1. Match the brand image to the product. If your product or service is a luxury item, then choose promotional... more>>
Have you ever dreamed of developing a custom product for your campaign that would be the perfect vehicle... more>>
From time to time many of our customers are tasked with either marketing or developing a wellness program... more>>
In the aftermath of the terrible earthquake and tsunami in Japan, memory chip prices fluctuated drastically.... more>>
We covered the results of the 2008 study on the ROI of promotional products that was done by the Advertising... more>>
“Motivation is the single most-powerful strategy used to promote performance and positive behaviors”... more>>
If your organization purchases large quantities of promotional products overseas production can be quite... more>>
Do you know what this is? Your phone might! It is a QR code. QR is short for Quick Response. A QR code... more>>
Organizational success can hinge on the ability to know your audience. Developing a demographic and psychographic... more>>
As most know many promotional products are manufactured overseas, and then imprinted domestically for... more>>
Have you ever needed a few T-shirts or tote bags for an event or to test drive a new idea? Or, have you... more>>
Narrowcasting is the dissemination of information to a specific, target audience as opposed to broadcasting... more>>
Without a doubt most marketers want to prove that the dollars they have invested have achieved a measurable... more>>
Measuring ROI is important for any advertising or marketing campaign, no matter whether it is internal... more>>
Today’s marketplace is competitive, and it is more difficult than ever to get your message heard by... more>>
Summer is here, and many organizations need promotional T-shirts for company picnics and embroidered... more>>
Decorated t-shirts are the most popular and frequently purchased of all promotional clothing. Unfortunately,... more>>
Quality, quantity and timeframe are the deciding factors between color digital and offset printing. Digital... more>>
Where are the Attendees? You are several months from your next meeting and ready to start recruiting... more>>
Great slogans and taglines grab attention, are easily remembered and generate results! They can be dynamic,... more>>
To understand how four color process printing works we need to review the basics in light or color theory.... more>>
Lapel pins are an effective and popular promotional product for many organizations, so we wanted to explain... more>>
The answer is “Relevance and Current Interest!” New trends cut through the daily noise and clutter,... more>>
Most of our customers use decorated corporate apparel at some point, and most use embroidery for polos,... more>>
You may remember from last month’s article that the average cost per impression for promotional products... more>>
Top of mind for almost every marketer is “return on investment”, and with good cause. Advertising... more>>
We frequently get questions from our customers regarding bar codes on our plastic wallet cards and key... more>>
How do you get your organization’s message through all the filters and past the myriad of competing... more>>
There has been growing controversy about whether the plastic water bottles that we use so frequently... more>>
A well conceived pocket folder, paired with a series of inserts can create the impression that you have... more>>
The term creative packaging encompasses shopping bags and totes, gift card holders and envelopes, custom... more>>
Direct mail campaigns remain one of the best marketing tools that organizations can use to communicate... more>>
Printing costs are a significant component of every organization. Just think about all the different... more>>
We have witnessed the shift from the ultracasual workplace popularized by entrepreneurial and technology... more>>
We have all received a promotional product from some company or organization that we adopted and used... more>>
Whether you are looking to put your company’s logo on an award, pen, shirt, business card or one... more>>
I recently watched a live show about wolves. The trainers had these glorious wild animals jumping through... more>>
(Taken from “Apparel Talk” written by Lisa Bennett, and published by Advertising Specialty... more>>
(Taken from “Apparel Talk” written by Lisa Bennett, and published by Advertising Specialty... more>>